Our thesis
Creators with loyal audiences earn like media companies, but lenders still treat them like freelancers. The platform reports their revenue every month, and a library of videos keeps earning long after it’s posted. We advance growth capital against that revenue so creators can make bigger work: series, films, shows and new channels. We care more about how loyal the audience is than how big it is.
Why we find it interesting
Platforms pay creators at scale.
YouTube says it paid more than $100B to creators, artists and media companies over the four years to September 2025.1
Advertisers follow the audience.
US creator ad spend was expected to reach $37B in 2025, up 26%, about four times faster than media overall.2
Libraries keep earning.
YouTube’s ads and subscriptions passed $60B in revenue in 2025. A channel’s back catalog earns a share of that every month, and that’s an asset we can finance or buy.3
Who we’re looking for
- Channels with a year or more of platform revenue and a loyal audience, in any language.
- Dating, reality and challenge shows with loyal, returning audiences, like Mike Adelabu’s 20 V 1 and SoulessJay’s Souless Cheaters.
- Spanish-language and international networks with large, steady audiences, like Luinny Corporán’s.
- Creators with big libraries and audiences across platforms.
- Networks and managers who want to fund or buy channel libraries.
What we look at
Twelve months of revenue by source, views per video over time, audience retention and geography, and who owns the content.
Cash for what you’ve already made
We can also buy a share of a library’s platform revenue outright, so the videos you’ve already posted fund the next ones.
Partners in creators
See the full portfolioSources
- YouTube, Made on YouTube 2025, September 16, 2025.
- IAB, creator economy ad spend report, November 20, 2025.
- Alphabet, fourth quarter 2025 earnings release, February 4, 2026.
Have an audience that keeps showing up?
Tell us about it. A partner replies within two business days.