Live events

Fans buy tickets months before the show. The costs land even earlier. We finance the gap.

Growth capital for promoters, festivals and touring artists, repaid from ticket sales and settlements.

Talk to us about a show
Typical deal size
$500K to $10M
What we finance
Artist guarantees and deposits, production, marketing before on-sale, festival builds and presale bridges.
Repaid from
Ticket sales and settlements, sponsorship and merch.

Our thesis

Live is where fans spend the most, and where money moves earliest. Tickets sell months ahead, but guarantees, deposits and production costs are due before that cash clears. Banks don’t underwrite routings or settlement sheets, so good promoters either fund shows themselves or give up upside to whoever fronts the money. We provide growth capital against the show’s own revenue, on terms built around the tour calendar.

Why we find it interesting

$40B+

A big market that keeps growing.

Concert and festival ticket sales passed $40B in 2025 and are forecast to reach $50B by 2030.1

$15B

Touring already runs on advances.

Live Nation invested nearly $15B in artists and shows in 2025. Independent promoters need the same kind of capital without that balance sheet.2

$4B

The cash arrives early.

Live Nation held $4B of event-related deferred revenue at the end of 2025, up 21%. Presales make future revenue visible, and visible revenue can be financed.2

2026

The market just opened up.

Live Nation’s March 2026 settlement with the Justice Department lets rival sellers use Ticketmaster’s platform and caps exclusive venue ticketing deals at four years. That gives independent promoters more room to grow.3

Who we’re looking for

  • Independent promoters with a record of profitable shows who need guarantees funded before on-sale.
  • Festivals with repeat attendance that need working capital before tickets settle.
  • Artists and managers routing a headline tour.
  • Owners of recurring event brands, and venues with ticketing history.

What we look at

Two or more years of settlements, a confirmed routing or festival date, the ticketing partner, and who else is in the deal.

Touring lines for labels

Live capital also comes alongside our label deals, as a touring line next to a catalog advance.

See Royalties

Partners in live events

See the full portfolio
Live eventsNames private

We’ve financed touring for major artists.

Our touring partners prefer to stay private, so we don’t name them. If you’re routing a tour, we’d like to hear about it.

Sources

  1. Omdia, global live music market to exceed $50 billion by 2030, April 30, 2026.
  2. Live Nation Entertainment, full year and fourth quarter 2025 results, February 19, 2026.
  3. Digital Music News, US v. Live Nation settlement, March 9, 2026.

Have a tour or festival coming up?

Tell us about it. A partner replies within two business days.

Talk to us about a show
Other strategiesRoyaltiesGamingCreators